I’ve said it before, the age of “default car” is dead. Urban-dwellers and millennials are choosing apps over steering wheels. Citymapper, Moovel, Moovit, Ally App,
Utility Mobility, or Sheer Driving Pleasure
Several weeks ago, BMW unveiled its concepts for connected and shared mobility at an event in London’s Roundhouse. At the presentation, Board Member Peter Schwarzenbauer confided that
Branding for The Mobility Revolution™
When I was in school, you either liked Ford or Chevy, BMW or Mercedes. Comparing Ferrari and Lamborghini trading cards was fun. Everyone picked a car-brand and identified with
Why bet on a dying horse?
I had the pleasure of speaking on The Mobility Revolution at an industry conference filled with 300 internal-combustion-engine developers last week. As usual, I shared